The Mard Ko Dard Nahi Hota director may be channelizing all his ad making experience to good use. Vasan Bala has been behind some of the biggest brand campaigns over the last few years. And the promotional campaign seems to reflect his style and signature.
The Mard Ko Dard Nahi Hota team seems to have come up with the most amusing promotional campaign, in tribute to the film itself.The film is an action comedy, a martial arts action film / love letter to Bollywood and Matunga, about a young man (Abhimanyu Dassani) quite literally born with the ability to feel no pain strikes out on a quest to vanquish 100 foes (including Gulshan Devaiah). And it’s supposed to be really funny and quirky during all the slick action.
If you have seen the trailer and more recent promotional video featuring Radhika Madan, and now this video featuring Dassani, you will have no question on the fighting abilities of the leads. But what’s more fun is them taking a dig at themselves. This one starts with Dassani asking us, ”Mujhe bhi same doubt hai jo aapko hai, yeh picture, dekhega kaun?” (I have the same doubt as you, who’s going to watch this film?!” Watch the promo here.
There have also been a lot of witty and eccentric posters of the actors, Abhimanyu Dassani, Radhika Madan and Gulshan Devaiah. And we believe there are more to come, as the release approaches near.
I guess the question left to ask after this promo is, will you go watch this Desi Deadpool from Matunga? The 2018 Toronto International Film Festival winner and Mumbai Film Festival opening film by Vasan Bala releases on 21 March 2019, courtesy Ronnie Screwvala’s RSVP films.